Pernille Fristad's Resume
My name is Pernille Fristad, and I have 13 years of experience as a UX designer. I began designing user-friendly websites in 2012 when I founded my clothing brand, Kepaza, while in fashion school. I built the website to sell and market my collections, helping Kepaza grow into a global brand, with products sold worldwide. The site was continuously improved based on user feedback until I sold the brand in 2024.
In parallel, I have designed websites and online stores for different industry like a painter, filmmaker, therapists, and IT companies, gaining experience with diverse services and user groups.
My background in entrepreneurship, sales, marketing, and content creation gives me firsthand insight into user needs, which I bring into my UX work.
Passionate about designing new services and products, I started the Noroff UX Design program in January 2025. Alongside my studies, I am helping develop a new app set to launch soon.
Relevant Experience
Not launched language app - UX Designer
2025 - ...
Design of the app
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Designing user-friendly pages of the app.
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I have worked on:
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Voice command page
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Voice assistant page
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Paywall page
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Conducting a visual audit.
Kepaza - Founder, fashion and UX designer
​2012 - 2025
​Fully designed and maintenance on website.
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I was included in all parts of the company.
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Designed, created and operated the e-commerce website.
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Marketing manager and brand building
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Manager of 11 employees in total
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Presented my progress for founders and stakeholders regularly.
Qlorem - Marketing and Communications Manager / UX Designer
​2022 - 2024
​Fully designed and maintenance on website.
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Created and operate the website
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Analyse of competitors, SoMe and events
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Run Social Media accounts (LinkedIn and X)
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Create creative content to website and to Social media
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Marketing plan
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Digital marketing
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Statistics and analysis of the website and Social media
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SEO
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Brand building
Sirenes - UX Designer
2020 - 2023
Designed, created and operated the e-commerce website.
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Collaborate with the customer on what they wants
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Shorten text and made it easier to see the art
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Done maintenance multiple times
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Understand their user
Axel Bruun Sport - Content creator
​2022 - 2023​​
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Built and managed brand presence, including website and social media (Instagram & Facebook)
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Planned and executed marketing strategies both online and in-store
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Created and managed creative content, including product descriptions, photography, and video (shooting & editing)
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Conducted website and social media analytics to optimize performance
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Managed technical systems and website structure
Fristad Film - UX Designer
​2023
Fully designed a new website.
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Created a totally new website
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Collaborate with the customer on what they wants and understand their user
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Added new pages like, book online and "Strøm"(Watch movies)
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Made their vision more clear​
dbanQ
- Marketing and Communications Manager / UX Designer
​2022​
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Designed, created and operated the website
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Created content to website and to SoMe
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Analysed competitors and SoMe
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Marketing plan and Brand building
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Statistics and analysis of the website and SoMe
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Presented my progress for founders and stakeholders regularly.
Kjaerlighetsterapeuten - UX Designer
2023
Redesigned multiple pages on the website
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Redesign of website
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Changed this on the website:
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Front page
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About me page
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Header
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Footer
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Booking online
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Understand their user
Education
School has been an important role in my life and I love learning and understanding new content that I can use in my job and in my life.
Noroff School of Technology and Digital Media (2025)
UX Design
Esmod Oslo (2011-2014)​
Fashion designer
Rud VGS (2009-2011)​
Tailor and dressmaker
Professional Skillset
User Research & Analysis
Prototyping & Wireframing
Usability Testing
Visual design
Insight and planning
Information architecture
Languages
English (fluent)
Norwegian (native)
Technical skills
Figma / FigJam
Canva
Social media
Meta Business Suite
Slack / HubSpot / Monday.com
Google programs:
- Analytics
- Ads
- Meet
- Drive
- Shopping
Adobe programs:
- Photoshop
- InDesign
- Illustrator
- Acrobat
Microsoft programs:
- Word
- Excel
- OneNote
- Teams
- Power point
