Hei!
Welcome to my website!
My name is Pernille Fristad, and I have over 13 years of experience as a UX designer. My UX career began in 2012 when I designed and developed the website for my own fashion brand, Kepaza, which grew into an international brand.
"Being a designer means transforming complex challenges into beautiful solutions."
- Pernille Fristad
So, how does a fashion designer become a UX designer?
At 19, while studying fashion design at Esmod Oslo, I launched my own brand, Kepaza, managing everything from design to e-commerce, marketing, and global retail partnerships. Our collections were sold in Norway, the USA, England, and Dubai, with three shows at New York Fashion Week and two at London Fashion Week.
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Running Kepaza for 12 years sparked a passion for web design and digital experiences. This led me to a role as a Marketing and Communication Manager for dbanQ and Qlorem, where I developed websites alongside branding and content strategies. I have also fully designed or redesigned four websites for Sirenes.no, FristadFilm.com, Kjaerlighetsterapeuten.com, and Kepaza.no.
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Now pursuing a UX Design program at Noroff, I’m eager to apply my creativity and user-focused approach to crafting seamless digital experiences. I’m currently collaborating with a startup on an upcoming app, set to launch soon.
My values
Passion drives us forward
My inner-passion is to give the user a better day by using the website or app.
Never Stop Growing
I am always trying to improve my self and learn something new. Thankfully, I am a quick learner.
Always be kind
My biggest takeaway from my grandfather was to alway be kind, you never know what someone is going through!
My Projects
Here are a example of my work. I am currently creating more pages that showcase my work. Please let me know if you want to see more. This showcase my range of skills and the types of challenges I enjoy tackling.
This is a overview of the websites / online stores I have designed and some of the further developed through out multiple years.
Awards
Best student work
at The Golden Egg 2025 - Noroff School of Technology and Digital Media
3 different awards
for best documentary in Hollywood 2019, USA for the films "Kepaza- Kepaza (Road to New York)" and "Kepaza - 3 days to LFW"
The Golden Needle
at graduation 2014 from fashion school Esmod Oslo.
Testimonial
Pernille has helped me with a comprehensive facelift on my website, and the result was nothing short of perfect. She managed to capture the essence of my visual identity in a way that exceeded my expectations and I have received very good traffic to my website after her help.
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